miru

Held by Miru — connected cushions for people who live apart.

Say I’m here without saying anything.

Connected cushions that glow softly between people who live apart. One for you. One for someone on your mind.

Reserve your set

First Hold edition · limited to 100 pairs

Scroll to see how it works.

For the person you think about when your phone is face down.

You already have messages, calls, photos, and voice notes. Held is for the smaller moments. When you want them to know you're there, without starting a conversation.

A glow is enough.

The object

A soft thing,
made to be held.

A Held by Miru cushion resting on a sofa, glowing softly amber like a quiet lamp.

The weight

A quiet lamp, most of the time.

Heavy enough to feel real when held, soft enough to keep on the sofa as a warm amber light.

Two people apart, connected by light — a person on a sofa holding a Held by Miru cushion that glows warm from inside.

The glow

Hold yours, theirs glows.

Across cities or time zones, your touch shows up in their room as warm light — no message, no reply.

Close-up of brushed merino wool — the soft outer fabric of the Held by Miru long-distance gift cushion.

The wool

Warm before it does anything.

Brushed merino over slow, dense foam. Soft to want in your lap, structured enough to hold its shape.

Held by Miru cushion cover unzipped, showing the inner pillow that houses the connected glow.

The cover

Comes off. Goes in the wash.

The outer wool sleeve unzips and washes clean, while the electronics stay safely sealed inside.

28 × 28 cm · merino wool over slow foam · warm amber 2200K · Wi-Fi · weeks per charge

A long-distance gift — a woman in warm lamplight holding a softly glowing Miru cushion in her lap.
Keep one. Give one.

Two ways in.

First Hold now, or the list for general availability in autumn 2026.

Closes when production startsPrice rises to €199 at general availability.

First Hold Edition

For the people who want to be first to hold each other this way.

  • Among the first 100 pairs ever made
  • Numbered, with a handwritten note from the founder
  • Refundable until your pair ships in autumn 2026
€159

First Hold price for the pair · €199 from autumn 2026.

Refundable until your pair ships in autumn 2026.

General availability

Not ready yet?
Join the list.

Opens after First Hold ships — €199 for the pair, autumn 2026. We'll write you a quiet note when it's ready.

No payment. Unsubscribe any time.

What happens next

01

Reserve

€159, paid in full today, securing one of the First Hold pairs.

02

Follow the making

Quiet updates from prototype to production — textiles, glow tests, the small decisions.

03

Receive your pair

Two cushions ship in autumn 2026. Keep one. Give one.

Portrait of Laurens, Founder, Miru Studio

A note from the studio

A note from Laurens, founder of Miru

I started Miru because I kept missing people in small, unspeakable ways. My family in another country, most of my friends across different time zones. I wanted something that could say "I'm here" without asking for anything back. Held is the first thing we've made. If you're reserving a set, thank you for trusting us with something small and real.

LaurensFounder, Miru Studio

Questions before you reserve? Write to me at artoflaurens@gmail.com.

Quietly answered

What people ask before reserving.

  • Yes. About half the people reserving so far are buying it as a long-distance gift for couples; the other half for family — parents, adult children, siblings — and close friends in different cities. If you love someone and live apart, Held is for you.

Still wondering something? Write to us — we read every message.